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American Journal of Roentgenology, Vol 164, 231-233, Copyright © 1995 by American Roentgen Ray Society

ARTICLES

Sonography by the radiologist: self-referral, turf battles, and marketing

RL Bree, LL Berland, JW Charboneau and BB Goldberg
Department of Radiology, University of Michigan Medical Center, Ann Arbor 48109-0030.

Competition between radiologists and nonradiologists for the performance and billing of radiologic imaging examinations is, perhaps, most pervasive in the field of diagnostic sonography [1-3]. The purpose of this article is to help radiologists understand and deal with turf battles and the self-referral of clinicians and to describe marketing analyses and strategy that can be useful when attempting to decrease competition and increase referrals.
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Copyright © 1995 by the American Roentgen Ray Society.